Delve AI for Shopify
Delve AI is an AI-supported marketing and analysis tool that helps you to precisely understand your target groups and derive clear action steps for your marketing strategy. The platform connects to your existing data sources such as website analytics, social media or CRM systems and automatically creates detailed personas, target group segments and user-oriented insights. You get a clear picture of who your visitors are, what motivates them, what content they prefer and which channels work most effectively. At the same time, Delve AI offers concrete recommendations for content, campaigns and optimizations along the entire customer journey. This data-based approach saves you time, reduces unnecessary wastage and allows you to develop marketing measures that are much more targeted and effective.
Delve AI - Target group research & persona creation
Delve AI is a modern, AI-supported marketing platform that helps you to better understand your target groups and develop data-based marketing strategies. Using artificial intelligence and machine learning, the tool automatically creates updated personas based on real user data.
This is how it works:
Delve AI combines first-party data (e.g. web analytics or CRM systems) with second-party data (such as social media analytics or competitor information) and supplements this with information from over 40 public sources - including customer reviews, feedback, community forums and ratings. The result: realistic, data-based personas that are continuously updated and help you to really understand your customers and target groups.
Functions:
Delve AI currently offers four specialized persona products that help you with target group research and strategic planning:
Customer persona - for in-depth insights into your customer segments.
Website Persona - to analyze the behavior of your website visitors and buyers.
Social persona - to gain insights from your social media channels.
Competitor Persona - to analyze your competitors and their keyword strategies.
Each of these persona segments contains comprehensive data on your customers' demographics, professional profiles, goals, lifestyle, pain points, marketing channels, hobbies and interests. Industry-specific keyword recommendations also help you to better target your content and campaigns.
Expanded possibilities with the „digital twin“
A particular highlight is Delve AI's Digital Twin technology. This function creates dynamic, virtual images of your customers that react and learn in real time. Using collaboration tools such as Slack, you can even „talk“ directly to these digital twins and ask questions about product ideas, marketing plans or sales strategies. This makes customer research interactive and practical.
Delve AI Advisor Suite - Intelligent automation for your marketing
With the upcoming Advisor Suite, Delve AI is taking automation to a new level. The various advisor modules support you in almost all areas of digital marketing:
SEO Advisor - optimizes your visibility through keyword research, guest post ideas and link bait strategies. Content Advisor - increases your website traffic through relevant and data-based content suggestions. PPC Advisor - improves your conversion rates through campaign optimization and ROI analysis. Media Advisor - helps you create targeted advertising campaigns on platforms such as Google, Meta and LinkedIn. Social Advisor - identifies current trends, hashtags and relevant influencers Email Advisor - optimizes your newsletters and campaigns through A/B testing, content ideas and timing recommendations PR Advisor - monitors your media presence and recognizes new opportunities for press relations and communication. Sales Advisor - supports you in B2B sales by identifying and qualifying potential customers.
With this modular structure, Delve AI offers a 360° solution for data-based marketing - from analysis and strategy to implementation.
Pricing:
Delve AI offers a free trial version with which you can try out the tool without obligation. The price plans start at:
Customer Persona - from 1,400 USD per year Website Persona + Competitor Persona - from 71 USD/month for companies and 239 USD/month for agencies (billed annually).
Why act now?
- With this modular structure, Delve AI offers a 360° solution for data-based marketing - from analysis and strategy to implementation.
Practice start:
- Connecting data sources (analytics, CRM, social)
- Measure, optimize and continuously update results
It's as simple as that.
Here we show you how to use Delve AI and benefit directly from it.
Connect your data.
Register with Delve AI and connect your data sources: These include website analytics, i.e. Google Analytics, social media and CRM data. This allows you to create segments automatically.
We are now starting to create people.
Select the „Persona Generator“ or „Website Persona“ area. Send over the data feeds and let the platform generate the personas' information: age, interests, decision-making paths, lifestyle.
We should take a look at the insights and segments.
Take a close look at the generated personas: What are your main segments? What are your goals, challenges, media and channel preferences? Take a look at whether there are patterns in behavior and buying motives.
We can now design a marketing campaign.
Use the „Marketing Advisor“ within the platform to derive specific recommendations for content, paid campaigns, social media, SEO or email marketing from the personas.
We should go through it again and optimize it.
Because markets and target groups are constantly evolving, you should update the personas regularly and adapt your marketing strategy based on the new data. The system can learn and update automatically.
You are now ready to start your own business.
You might also like this
Contact us
Direct contact
SWISS IT MANAGEMENT AG
Sihleggstrasse 23
CH 8832 Wollerau
E-Mail: contact(at)swissitmanagement.com
CHE-109.595.913